//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dolen, Willemijn M. van"
~person:"Harrigan, Paul"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social Web
50
Social web
50
Internet marketing
28
Online-Marketing
28
Beziehungsmarketing
26
Consumer behaviour
26
Konsumentenverhalten
26
Relationship marketing
26
Brand management
16
Markenführung
16
Customer integration
12
Kundenintegration
12
Viral marketing
12
Virales Marketing
12
Brand image
11
Markenimage
11
Customer engagement
8
social media
8
Emotion
7
Social media
7
Customer satisfaction
6
Kundenzufriedenheit
6
Instagram
5
Public relations
5
Öffentlichkeitsarbeit
5
Brand
4
Facebook
4
Markenartikel
4
Online retailing
4
Online-Handel
4
Advertising effects
3
Brand loyalty
3
E-commerce
3
Electronic Commerce
3
Internet
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Virtual reality
3
Virtuelle Realität
3
more ...
less ...
Online availability
All
Undetermined
37
Type of publication
All
Article
49
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Festschrift
Aufsatz in Zeitschrift
51
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
51
Author
All
Dolen, Willemijn M. van
Harrigan, Paul
Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
23
Füller, Johann
20
Filieri, Raffaele
19
Hajli, Nick
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Flavián Blanco, Carlos
17
Tan, Yong
17
Qiu, Liangfei
16
Bigné Alcañiz, J. Enrique
15
Laurell, Christofer
15
Vrontis, Demetris
15
Whinston, Andrew B.
15
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Kane, Gerald C.
14
Ruyter, Ko de
14
Akram, Umair
13
Hennig-Thurau, Thorsten
13
Ko, Eunju
13
Rana, Nripendra P.
13
Schweidel, David A.
13
Stephen, Andrew T.
13
Casaló, Luis V.
12
Hinz, Oliver
12
Hudders, Liselot
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Wirtz, Bernd W.
12
Ye, Qiang
12
Berthon, Pierre R.
11
Etter, Michael
11
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
5
Australasian marketing journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Psychology & marketing
2
California management review
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business ethics : JOBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
7
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
8
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
9
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
10
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->