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~person:"Doppler, Christian"
~subject:"Online-Marketing"
~type_genre:"Collection of articles written by one author"
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Online-Marketing
Customer value
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Distribution costs
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Measurement
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Doppler, Christian
Funk, Burkhardt
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Quantitative models to measure the profitability and risk of
marketing
activities
Doppler, Christian
-
2016
Persistent link: https://www.econbiz.de/10011686796
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