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~person:"Draganska, Michaela"
~person:"Zaccour, Georges"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Distributionsweg"
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Distribution channel
14
Vertriebsweg
14
Advertising
6
Game theory
6
Preismanagement
6
Pricing strategy
6
Spieltheorie
6
Werbung
6
Theorie
5
Theory
5
Marketing channels
4
Einzelhandel
3
Lieferkette
3
Nash equilibrium
3
Nash-Gleichgewicht
3
Retail trade
3
Supply chain
3
Advertising effects
2
Lieferantenmanagement
2
Revenue-sharing contract
2
Supplier relationship management
2
Vertical integration
2
Werbewirkung
2
Advertising elasticities
1
Applied game theory
1
Bargaining power
1
Bargaining theory
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Brand reputation
1
Business model
1
Channel coordination
1
Co-op advertising programs
1
Coffee trade
1
Consumer behaviour
1
Contingent products
1
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1
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Aufsatz in Zeitschrift
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5
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14
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Draganska, Michaela
Zaccour, Georges
Yan, Ruiliang
23
Neslin, Scott A.
16
Pei, Zhi
13
Schramm-Klein, Hanna
12
Chen, Jing
11
Choi, Tsan-Ming
11
Zhuang, Guijun
11
Cai, Gangshu
10
Cheng, T. C. E.
10
Karray, Salma
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Verhoef, Peter C.
10
Chen, Ying-Ju
9
Sigué, Simon Pierre
9
Dong, Maggie Chuoyan
8
He, Yong
8
Jerath, Kinshuk
8
Liang, Liang
8
Liu, Yunchuan
8
Niu, Baozhuang
8
Taboubi, Sihem
8
Xiao, Tiaojun
8
Zielke, Stephan
8
Frasquet Deltoro, Marta
7
Guan, Xu
7
Guo, Xiaolong
7
Hua, Zhongsheng
7
Jiang, Baojun
7
Kim, Stephen K.
7
Li, Guo
7
Li, Yongjian
7
Nariu, Tatsuhiko
7
Sethi, Suresh P.
7
Shankar, Venkatesh
7
Shi, Victor
7
Wagner, Gerhard
7
Yang, Zhilin
7
Zhao, Xuan
7
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European journal of operational research : EJOR
4
International game theory review
2
Central European journal of operations research
1
Economics letters
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic dynamics & control
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
14
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14
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1
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
3
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
4
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
6
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
7
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
8
Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 476-496
Persistent link: https://www.econbiz.de/10009707159
Saved in:
9
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
10
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
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