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~person:"Dryglas, Diana"
~person:"Guiry, Michael"
~subject:"brand personality"
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brand personality
Gesundheitstourismus
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Health tourism
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Internationaler Tourismus
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medical tourism
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health tourism
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medical care
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healthcare
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medical tourists
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Hospital
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Krankenhaus
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Patienten
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Patients
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Poland
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Polen
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content analysis
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Dryglas, Diana
Guiry, Michael
Guanajuato, Salyna
1
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International journal of leisure and tourism marketing : IJLTM
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ECONIS (ZBW)
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1
Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective
Guiry, Michael
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 202-226
Persistent link: https://www.econbiz.de/10011937913
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2
Bumrungrad International Hospital's brand personality : a content analysis of medical toursts' online pation testimonials
Guiry, Michael
;
Guanajuato, Salyna
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10010359153
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