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~person:"Drze, Xavier"
~person:"Yorkston, Eric"
~subject:"sequential judgments"
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sequential judgments
context effects
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hedonic evaluation
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reference point effects
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Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
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