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~person:"Dutt, Christopher S."
~person:"Mahr, Dominik"
~subject:"Relationship marketing"
~subject:"Tourism"
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Relationship marketing
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Augmented reality
3
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3
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augmented reality
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Dutt, Christopher S.
Mahr, Dominik
Jung, Timothy
4
Ruyter, Ko de
4
Chylinski, Mathew
3
Dieck, M. Claudia tom
3
Heller, Jonas
3
McLean, Graeme J.
3
Ali, Faizan
2
Alyahya, Mansour Abdullah
2
Baker, Jeff
2
Barhorst, Jennifer Brannon
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Berezina, Katerina
2
Chung, Namho
2
Ciaramitaro, Barbara L.
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Ferrer-Rosell, Berta
2
Flavián Blanco, Carlos
2
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2
Huang, Tseng-Lung
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Hyun, Martin Yongho
2
Ibáñez-Sánchez, Sergio
2
Keeling, Debbie Isobel
2
Lee, Hyunae
2
Leimeister, Jan Marco
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Massimo, David
2
Nam, Kichan
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Orús, Carlos
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Ruan, Wen-Qi
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Schmitt, Bernd
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1
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Information technology & tourism
2
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of retailing
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1
Does familiarity with the attraction matter? : antecedents of satisfaction with
virtual
reality
for heritage tourism
Nam, Kichan
;
Baker, Jeff
;
Dutt, Christopher S.
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 25-57
Persistent link: https://www.econbiz.de/10014452330
Saved in:
2
A user experience perspective on heritage tourism in the metaverse : empirical evidence and design dilemmas for VR
Baker, Jeff
;
Nam, Kichan
;
Dutt, Christopher S.
- In:
Information technology & tourism
25
(
2023
)
3
,
pp. 265-306
Persistent link: https://www.econbiz.de/10014380734
Saved in:
3
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
4
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
5
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
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