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~person:"Dutta, Sujay"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Search: subject_exact:"Low-price strategy"
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Low-cost strategy
3
Niedrigpreisstrategie
3
Garantie
2
Signalling
2
Warranty
2
Delight
1
Empirical method
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Empirische Methode
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Low-price guarantees
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Opportunistic signaling
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Signal default
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Dutta, Sujay
Dresner, Martin
7
Fageda, Xavier
7
O'Connell, John F.
7
Biswas, Abhijit
6
Castillo-Manzano, José I.
6
Redondi, Renato
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Grewal, Dhruv
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Guha, Abhijit
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Kukar-Kinney, Monika
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Malighetti, Paolo
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Oliveira, Alessandro Vinícius Marques de
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Piga, Claudio A.
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Bilotkach, Volodymyr
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Francis, Graham
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Lohmann, Guilherme
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Martinez-Garcia, Esther
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Murakami, Hideki
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Sinitsyn, Maxim
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Sun, Joo Yeon
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Truong Dothang
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Wang, Kun
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Windle, Robert J.
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Albers, Sascha
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Alderighi, Marco
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Arbatskaya, Maria
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Hviid, Morten
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Hüschelrath, Kai
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Kalić, Milica
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Klophaus, Richard
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Journal of the Academy of Marketing Science
2
Journal of retailing
1
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ECONIS (ZBW)
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Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
2
Vulnerability to low-price signals : an experimental study of the effectiveness of genuine and deceptive signals
Dutta, Sujay
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 156-167
Persistent link: https://www.econbiz.de/10009513137
Saved in:
3
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
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