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~person:"Dwivedi, Yogesh Kumar"
~person:"Gretzel, Ulrike"
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Search: subject:"Social web"
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Social Web
44
Social web
44
Online-Marketing
25
Internet marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Electronic Commerce
10
E-commerce
8
Social media
8
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8
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7
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7
Online-Handel
7
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social media
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English
51
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Dwivedi, Yogesh Kumar
Gretzel, Ulrike
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Füller, Johann
30
Bailey, Michael
29
Whinston, Andrew B.
28
Hajli, Nick
26
Kreutzer, Ralf T.
24
Law, Chun Hung Roberts
24
Ozuem, Wilson
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Filieri, Raffaele
21
Richter, Alexander
21
Tochtermann, Klaus
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Leimeister, Jan Marco
19
Pitt, Leyland F.
19
Rita, Paulo
19
Walsh, Gianfranco
19
Allcott, Hunt
18
Gu, Bin
18
Krcmar, Helmut
18
Kummer, Michael E.
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Koch, Michael
17
Ruyter, Ko de
17
Skiera, Bernd
17
Stieglitz, Stefan
17
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16
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Springer International Publishing
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Journal of retailing and consumer services
4
International journal of Indian culture and business management
3
Journal of business research : JBR
3
New directions in tourism analysis
3
Technological forecasting & social change : an international journal
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
Psychology & marketing
2
SpringerBriefs in Business
2
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2
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1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Benchmarking : an international journal
1
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1
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
Journal of consumer behaviour
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of marketing management : MM
1
Journal of travel and tourism marketing
1
New Directions in Tourism Analysis
1
New Directions in Tourism Analysis Ser.
1
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
1
Springer briefs in business
1
Springer eBook Collection
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SpringerLink / Bücher
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
51
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Impact of fake news on firm performance during COVID-19 : an assessment of moderated serial mediation using PLS-SEM
Khan, Eijaz Ahmed
;
Chowdhury, Md Maruf Hossan
;
Hossain, …
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014331844
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Fake news believability : the effects of political beliefs and espoused cultural values
Gupta, Manjul
;
Dennehy, Denis
;
Parra, Carlos M.
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014303184
Saved in:
8
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
9
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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