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~person:"Dwivedi, Yogesh Kumar"
~person:"Kumar, Vikas"
~person:"Michelis, Daniel"
~subject:"Consumer behaviour"
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Consumer behaviour
Social Web
50
Social web
50
Online-Marketing
31
Internet marketing
30
Konsumentenverhalten
22
Beziehungsmarketing
13
Relationship marketing
13
Electronic Commerce
12
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10
Online retailing
10
Online-Handel
10
Brand management
9
Markenführung
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Brand image
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Markenimage
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Viral marketing
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Virales Marketing
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social media
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5
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Online brand communities
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Web 2.0-Technologien
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19
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19
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English
22
Author
All
Dwivedi, Yogesh Kumar
Kumar, Vikas
Michelis, Daniel
Filieri, Raffaele
17
Loureiro, Sandra Maria Correia
13
Martínez-López, Francisco J.
13
Flavián Blanco, Carlos
12
Hollebeek, Linda D.
11
Rita, Paulo
11
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Seo, Yuri
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Chiou, Lesley
7
Conduit, Jodie
7
Dellaert, Benedict G. C.
7
Dolen, Willemijn M. van
7
Kumar, Jitender
7
Lorenzo-Romero, Carlota
7
Michaelidou, Nina
7
Pantano, Eleonora
7
Rana, Nripendra P.
7
Rishi, Bikramjit
7
Schweidel, David A.
7
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Springer International Publishing
1
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Journal of retailing and consumer services
5
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
International journal of services and operations management : IJSOM
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of global marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
22
Showing
1
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10
of
22
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date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
9
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
10
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
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