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~person:"Dwivedi, Yogesh Kumar"
~person:"Michelis, Daniel"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Consumer behaviour
Electronic Commerce
Social Web
38
Social web
38
Online-Marketing
22
Internet marketing
21
Konsumentenverhalten
15
Beziehungsmarketing
8
E-commerce
8
Relationship marketing
8
Viral marketing
7
Virales Marketing
7
Online retailing
6
Online-Handel
6
Social media
6
Interaktive Medien
5
Brand management
4
Interactive media
4
Internet
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Mobile marketing
4
Social Media
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
social media
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Advertising
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Bibliometrics
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COVID-19
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Coronavirus
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Experiment
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Großbildschirm
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Intrinsische Motivation
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16
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16
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English
19
Author
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Dwivedi, Yogesh Kumar
Michelis, Daniel
Filieri, Raffaele
17
Martínez-López, Francisco J.
15
Loureiro, Sandra Maria Correia
14
Flavián Blanco, Carlos
12
Hajli, Nick
12
Rita, Paulo
12
Heinemann, Gerrit
11
Hollebeek, Linda D.
11
Gázquez-Abad, Juan Carlos
10
Kollmann, Tobias
10
Ranfagni, Silvia
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Ahuja, Vandana
8
Casaló, Luis V.
8
Dennis, Charles
8
Ghose, Anindya
8
Harrigan, Paul
8
Ko, Eunju
8
Kumar, Jitender
8
Kumar, Vikas
8
Luo, Xueming
8
Michaelidou, Nina
8
Ozuem, Wilson
8
Pavlou, Paul A.
8
Qiu, Liangfei
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Seo, Yuri
8
Smith, Michael D.
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Vrontis, Demetris
8
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Springer International Publishing
1
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Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
International journal of business information systems : IJBIS
2
Journal of business research : JBR
2
Business/Economics
1
Chandos social media series
1
International journal of Indian culture and business management
1
International journal of production economics
1
Journal of consumer behaviour
1
Psychology & marketing
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
19
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19
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
9
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
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