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~person:"Dwivedi, Yogesh Kumar"
~person:"Picot, Arnold"
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Electronic Commerce
43
E-commerce
38
Internet
38
Consumer behaviour
37
Konsumentenverhalten
37
Social Web
31
Social web
31
Internet marketing
27
Online-Marketing
26
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17
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17
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16
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15
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14
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13
Online-Handel
13
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12
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12
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12
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Elektronisches Geld
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Relationship marketing
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Video game
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English
86
German
40
Undetermined
2
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Dwivedi, Yogesh Kumar
Picot, Arnold
Press, World Trade
173
Wirtz, Bernd W.
110
Goldfarb, Avi
106
Peitz, Martin
104
Greenstein, Shane M.
93
Kollmann, Tobias
91
Bauer, Hans H.
86
Heinemann, Gerrit
82
Whinston, Andrew B.
82
Asongu, Simplice
81
Skiera, Bernd
72
Economides, Nicholas
71
Ghose, Anindya
71
Fritz, Wolfgang
70
Alt, Rainer
67
Brynjolfsson, Erik
63
Kreutzer, Ralf T.
61
Giovannetti, Emanuele
60
Ockenfels, Axel
60
Tucker, Catherine
60
Valletti, Tommaso M.
58
Pénard, Thierry
54
Spann, Martin
53
Krcmar, Helmut
52
Pavlou, Paul A.
51
Tan, Yong
49
Waldfogel, Joel
48
Haucap, Justus
47
Hess, Thomas
47
Knieps, Günter
47
Sabatini, Fabio
47
Smith, Michael D.
47
Waelbroeck, Patrick
47
Law, Chun Hung Roberts
46
Martens, Bertin
46
Hinz, Oliver
45
Jin, Ginger Zhe
45
Martínez-López, Francisco J.
45
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Münchner Kreis
2
Springer International Publishing
2
Books on Demand GmbH <Norderstedt>
1
Deutschland / Bundesamt für Sicherheit in der Informationstechnik
1
Fachsymposium in Erinnerung an Arnold Picot <München> <2018>
1
Gesellschaft für Bankwissenschaftliche Forschung
1
IGI Global
1
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Journal of business research : JBR
9
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
The marketing review
8
International journal of Indian culture and business management
6
Technological forecasting & social change : an international journal
5
Information systems management
3
Psychology & marketing
3
Advances in theory and practice of emerging markets
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
2
Asia Pacific journal of marketing and logistics
2
Ifo-Schnelldienst
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
Lehrbuch
2
Springer-Lehrbuch
2
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
2
Advances in Theory and Practice of Emerging Markets
1
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
1
Aktuelle Tendenzen im Innovationsmanagement : Festschrift für Werner Popp zum 65. Geburtstag
1
Anwendungsfelder der Medienökonomie : [Lehrbuch]
1
Benchmarking : an international journal
1
Business/Economics
1
Chandos social media series
1
Die Potentiale der Internet-Ökonomie : neue Regeln bestimmen die digitale Wirtschaft
1
E-Commerce und Wirtschaftspolitik
1
Economics of communication : ICT driven fairness and sustainability for local and global marketplaces
1
Electronic government : EG; an international journal
1
European Communication Council Report
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler research / Markt- und Unternehmensentwicklung
1
Global home : Informations- und Dienstleistungsstrukturen der Zukunft
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Infrastruktur und Services : das Ende einer Verbindung? ; die Zukunft der Telekommunikation
1
Innovation @Infrastruktur : Informations- und Dienstleistungsstrukturen der Zukunft
1
Institutions in perspective : Festschrift in honor of Rudolf Richter on the occasion of his 80th birthday
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
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Source
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ECONIS (ZBW)
120
USB Cologne (EcoSocSci)
3
EconStor
2
Showing
1
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10
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125
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
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