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~person:"Dwivedi, Yogesh Kumar"
~person:"Schweidel, David A."
~subject:"Online-Marketing"
~subject:"Öffentlichkeitsarbeit"
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Online-Marketing
Öffentlichkeitsarbeit
Social Web
44
Social web
44
Internet marketing
26
Consumer behaviour
21
Konsumentenverhalten
21
Viral marketing
13
Virales Marketing
13
Electronic Commerce
10
social media
9
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8
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8
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7
Markenführung
7
Online retailing
7
Online-Handel
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Advertising
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Advertising effects
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Beziehungsmarketing
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Brand image
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Relationship marketing
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Mobile marketing
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Virtuelle Realität
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English
26
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Dwivedi, Yogesh Kumar
Schweidel, David A.
Filieri, Raffaele
14
Kreutzer, Ralf T.
14
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Rita, Paulo
13
Saxton, Gregory D.
13
Harrigan, Paul
12
Ozuem, Wilson
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Stephen, Andrew T.
11
Bigné Alcañiz, J. Enrique
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kumar, Vikas
9
Martínez-López, Francisco J.
9
Schivinski, Bruno
9
Scott, David Meerman
9
Tan, Yong
9
Fogel, Joshua
8
Haenlein, Michael
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Luoma-aho, Vilma
8
Moe, Wendy W.
8
Pleil, Thomas
8
Seo, Yuri
8
Skiera, Bernd
8
Yoon, Sukki
8
Adeola, Ogechi
7
Ahuja, Vandana
7
Bilgihan, Anil
7
Constantinides, Efthymios
7
Etter, Michael
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Guo, Chao
7
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Springer International Publishing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of retailing and consumer services
3
International journal of Indian culture and business management
2
Journal of business research : JBR
2
Journal of marketing
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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ECONIS (ZBW)
26
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy
;
Schweidel, David A.
;
Zhang, Kunpeng
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
8
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
9
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
10
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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