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~person:"Dwivedi, Yogesh Kumar"
~person:"Smith, Katherine Taken"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Marketingmanagement
Consumer behaviour
44
Konsumentenverhalten
44
Internet marketing
43
Online-Marketing
42
Social Web
36
Social web
36
Electronic Commerce
21
E-commerce
19
Online retailing
16
Online-Handel
16
Advertising effects
13
Innovation adoption
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Innovationsakzeptanz
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Werbewirkung
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Advertising
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Mobile Business
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Mobile business
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Marketing management
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10
Virales Marketing
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Electronic Banking
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Elektronisches Geld
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20
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Dwivedi, Yogesh Kumar
Smith, Katherine Taken
Bauer, Hans H.
20
Harrigan, Paul
19
Karjaluoto, Heikki
17
Wirtz, Bernd W.
17
Ozuem, Wilson
16
Quach, Sara
15
Thaichon, Park
14
Agnihotri, Raj
13
Loureiro, Sandra Maria Correia
13
Piller, Frank T.
13
Bruhn, Manfred
12
Carlson, Jamie
12
Chaffey, Dave
12
Kumar, Vikas
12
Verhoef, Peter C.
12
Haenlein, Michael
11
Hollebeek, Linda D.
11
Ruyter, Ko de
11
Skiera, Bernd
11
Hajli, Nick
10
Ko, Eunju
10
Ratten, Vanessa
10
Smith, Alan D.
10
Vrontis, Demetris
10
Ahuja, Vandana
9
Bang, Nguyen
9
Camilleri, Mark Anthony
9
Itani, Omar S.
9
Kamboj, Shampy
9
Kotler, Philip
9
Pauwels, Koen
9
Plangger, Kirk
9
Rahman, Zillur
9
Schumann, Jan Hendrik
9
Weaven, Scott
9
Wiedmann, Klaus-Peter
9
Alavi, Shirin
8
Alt, Rainer
8
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Chandos social media series
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
20
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1
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
5
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
6
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
7
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
8
Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
Saved in:
9
Longitudinal Study of Digital Marketing Strategies Targeting Millennials
Smith, Katherine Taken
-
2016
advertising medium, only a small percentage of total advertising expenditures are currently being devoted to the
Internet
. There …
Persistent link: https://www.econbiz.de/10012980546
Saved in:
10
Longitudinal Study of Digital Marketing Strategies Targeting Millennials
Smith, Katherine Taken
-
2013
internet
. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies …
Persistent link: https://www.econbiz.de/10014160914
Saved in:
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