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~person:"Dwivedi, Yogesh Kumar"
~subject:"Confidence"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
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Confidence
Customer satisfaction
Konsumentenverhalten
Viral marketing
11
Virales Marketing
11
Consumer behaviour
8
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Beziehungsmarketing
3
Relationship marketing
3
Vertrauen
3
Credibility
2
Glaubwürdigkeit
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Helpfulness
2
Meta-Analyse
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Meta-analysis
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Online retailing
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Online review
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Online-Handel
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Word-of-mouth
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eWOM
2
AI-enabled services
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Advertisement value
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Advertising
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Artificial intelligence
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Awe experience
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Dwivedi, Yogesh Kumar
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Usman, Osly
9
Akram, Umair
8
Bilgihan, Anil
8
Mattila, Anna S.
8
Ranaweera, Chatura
8
Yin, Dezhi
8
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Li, Hengyun
7
Pavlou, Paul A.
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Casaló, Luis V.
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Flavián Blanco, Carlos
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Gil Saura, Irene
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Han, Heesup
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Hennig-Thurau, Thorsten
6
Liu, Yong
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Moliner-Velázquez, Beatriz
6
Pelsmacker, Patrick de
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Romaniuk, Jenni
6
Román, Sergio
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Roy, Gobinda
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Journal of retailing and consumer services
4
Technological forecasting & social change : an international journal
2
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
5
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
6
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
7
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
Saved in:
8
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
Saved in:
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