How service quality and outcome confidence drive pre-outcome word-of-mouth
Kemefasu Ifie, Antonis C. Simintiras, Yogesh Dwivedi, Vasileia Mavridou
| Year of publication: |
September 2018
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|---|---|
| Authors: | Ifie, Kemefasu ; Simintiras, Antonis C. ; Dwivedi, Yogesh K. ; Mavridou, Vasileia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 214-221
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| Subject: | Word-of-mouth | Outcome confidence | Service quality | Recommendations | Service outcome | Dienstleistungsqualität | Virales Marketing | Viral marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904399