//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~subject:"Germany"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bildschirmspiel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Germany
Internet marketing
Computerspiel
6
Video game
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Werbewirkung
4
Brand
3
Markenartikel
3
Online-Marketing
3
Advertising
2
Brand memory
2
Game theory
2
In-game advertising
2
Social Web
2
Social web
2
Spieltheorie
2
Virtual reality
2
Virtuelle Realität
2
Werbung
2
Access platform
1
Advergame
1
Brand attitude
1
Brand familiarity
1
Brand logo
1
Brand name
1
Experiment
1
Game speed
1
Gaming device
1
Gaming platform
1
IGA
1
Memory
1
Metaverse
1
Picture superiority effect
1
advergames
1
augmented reality
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles written by one author
Article in journal
3
Language
All
English
3
Author
All
Dwivedi, Yogesh Kumar
Sreejesh, S.
7
Vashisht, Devika
7
Hernandez, Monica D.
4
Ghosh, Tathagata
3
Ponnet, Koen
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
Buijzen, Moniek
2
Choi, Yung Kyun
2
Guo, Xiaolong
2
Mau, Gunnar
2
Minor, Michael
2
Nelson, Michelle R.
2
Ozuem, Wilson
2
Pillai, Sreejesh S.
2
Prasad, Jason
2
Quilliam, Elizabeth Taylor
2
Reijmersdal, Eva A. van
2
Taylor, Charles Raymond
2
Teipen, Christina
2
Terlutter, Ralf
2
Yoon, Sukki
2
Agag, Gomaa M.
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Alamäki, Ari
1
Amann, Rolf
1
An, Soontae
1
Ashley, Christy
1
Auty, Susan
1
Bang Nguyen Viet
1
Baoku, Li
1
Barnes, Stuart J.
1
Bassiouni, Dina H.
1
Bellman, Steven
1
Bellur, Saraswathi
1
Berlo, Zeph M. C. van
1
Bernard, Françoise
1
Biercewicz, Konrad
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->