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~person:"Dwivedi, Yogesh Kumar"
~subject:"Social web"
~subject:"Theory"
~subject:"Verbraucherverhalten"
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Social web
Theory
Verbraucherverhalten
Consumer behaviour
66
Konsumentenverhalten
66
Innovation adoption
19
Innovationsakzeptanz
19
Internet marketing
14
Online-Marketing
14
Social Web
14
Mobile Business
10
Mobile business
10
Mobile communications
10
Mobilkommunikation
10
Online retailing
9
Online-Handel
9
Beziehungsmarketing
8
Brand management
8
Electronic Commerce
8
Innovation diffusion
8
Innovationsdiffusion
8
Markenführung
8
Relationship marketing
8
Viral marketing
8
Virales Marketing
8
Adoption
7
Brand image
7
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Electronic banking
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Jordan
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Jordanien
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Vertrauen
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adoption
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5
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15
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English
17
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Dwivedi, Yogesh Kumar
Huber, Frank
36
Anderson, Simon P.
27
Bauer, Hans H.
26
Foxall, Gordon R.
24
Hruschka, Harald
24
Solomon, Michael R.
23
Belk, Russell W.
22
Janssen, Maarten C. W.
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Kerschbamer, Rudolf
20
Postlewaite, Andrew
19
Blundell, Richard W.
18
Dellaert, Benedict G. C.
18
Inderst, Roman
18
Decker, Reinhold
17
Filieri, Raffaele
17
Grunert, Klaus G.
17
Swoboda, Bernhard
17
Gröppel-Klein, Andrea
16
Herrmann, Andreas
16
Hildebrandt, Lutz
16
Hoffmann, Stefan
16
Homburg, Christian
16
Matsushima, Noriaki
16
Peitz, Martin
16
Armstrong, Mark
15
Gierl, Heribert
15
Helm, Roland
15
Hennig-Thurau, Thorsten
15
Samuelson, Larry
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Herweg, Fabian
14
Martínez-López, Francisco J.
14
Moraga-González, José Luis
14
Palma, André de
14
Thisse, Jacques-François
14
Weinberg, Peter
14
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Springer International Publishing
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Journal of retailing and consumer services
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
Journal of consumer behaviour
1
Operations management research : OMR ; advancing practice through theory
1
Psychology & marketing
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
17
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17
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
8
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
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