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~person:"Dwivedi, Yogesh Kumar"
~subject:"Virtuelle Realität"
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Dwivedi, Yogesh Kumar
Castronova, Edward
8
Bell, Mark W.
7
Wagner, Gert G.
7
Leimeister, Jan Marco
6
Barnes, Stuart J.
4
Fang, Yulin
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Flavián Blanco, Carlos
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Haruvy, Ernan
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Ale Ebrahim, Nader
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Vogel, Douglas R.
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Asia Pacific journal of marketing and logistics
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Journal of consumer behaviour
1
Psychology & marketing
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ECONIS (ZBW)
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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