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~person:"Dwivedi, Yogesh Kumar"
~type_genre:"Article in journal"
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Search: subject:"Social web"
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Social Web
27
Social web
27
Internet marketing
13
Online-Marketing
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8
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social media
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Dwivedi, Yogesh Kumar
Law, Chun Hung Roberts
24
Filieri, Raffaele
21
Füller, Johann
21
Loureiro, Sandra Maria Correia
21
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Qiu, Liangfei
18
Agnihotri, Raj
17
Flavián Blanco, Carlos
16
Tan, Yong
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Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Vrontis, Demetris
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Hollebeek, Linda D.
14
Kane, Gerald C.
14
Ruyter, Ko de
14
Akram, Umair
13
Casaló, Luis V.
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Hinz, Oliver
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Schweidel, David A.
12
Thaichon, Park
12
Veloutsou, Cleopatra
12
Berthon, Pierre R.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Itani, Omar S.
11
Ko, Eunju
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Journal of retailing and consumer services
4
International journal of Indian culture and business management
3
Journal of business research : JBR
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of business information systems : IJBIS
2
The marketing review
2
Benchmarking : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of physical distribution and logistics management
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International journal of production economics
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Journal of consumer behaviour
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ECONIS (ZBW)
27
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Impact of fake news on firm performance during COVID-19 : an assessment of moderated serial mediation using PLS-SEM
Khan, Eijaz Ahmed
;
Chowdhury, Md Maruf Hossan
;
Hossain, …
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014331844
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Fake news believability : the effects of political beliefs and espoused cultural values
Gupta, Manjul
;
Dennehy, Denis
;
Parra, Carlos M.
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014303184
Saved in:
8
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
9
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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