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~person:"East, Robert"
~person:"Jayawardhena, Chanaka"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Beziehungsmarketing
Konsumentenverhalten
Viral marketing
19
Virales Marketing
19
Consumer behaviour
14
Social Web
4
Social web
4
WOM
4
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Measurement
3
Messung
3
Online-Marketing
3
Word of mouth
3
Brand
2
Dienstleistungsqualität
2
Markenartikel
2
Relationship marketing
2
Service quality
2
Social network
2
Soziales Netzwerk
2
word of mouth
2
ABM
1
Action inertia
1
Agent-based modeling
1
Agent-based modelling
1
Agentenbasierte Modellierung
1
Beschwerdemanagement
1
Brand image
1
Brand management
1
Compensation
1
Complaint management
1
Consumption emotion
1
Correlation
1
Credibility
1
Critical incidents
1
Customer service
1
Decay rate
1
Diffusion
1
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Undetermined
7
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Article
15
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14
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14
Aufsatz im Buch
1
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1
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English
15
Author
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East, Robert
Jayawardhena, Chanaka
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
11
Balaji, M. S.
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
8
Karjaluoto, Heikki
8
Law, Chun Hung Roberts
8
Usman, Osly
8
Verlegh, Peeter
8
Yin, Dezhi
8
Akram, Umair
7
Bilgihan, Anil
7
Kim, Jong Min
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Fink, Klaus-J.
6
Ghosh, Tathagata
6
Gil Saura, Irene
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Li, Hengyun
6
Moliner-Velázquez, Beatriz
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Román, Sergio
6
Wallace, Elaine
6
Zhang, Lu
6
Benkenstein, Martin
5
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Australasian marketing journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Business ethics : a European review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of service theory and practice : JSTP
1
The SAGE handbook of digital marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
15
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1
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
2
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Liu, Hongfei
;
Shaalan, Ahmed
;
Jayawardhena, Chanaka
- In:
The SAGE handbook of digital marketing
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013367075
Saved in:
3
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
4
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
5
Unlocking behaviors of long-term service consumers : the role of action inertia
Leppäniemi, Matti
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011603070
Saved in:
6
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
7
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
8
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
9
Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
10
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
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