//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eastin, Matthew S."
~person:"Joseph, Mathew"
~person:"Sullivan, Helen W."
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Telefonmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Direct marketing
9
Direktmarketing
9
Arzneimittel
8
Pharmaceuticals
8
Advertising
7
Advertising effects
7
Werbewirkung
7
Pharmaceutical industry
6
Pharmaindustrie
6
Consumer behaviour
5
Konsumentenverhalten
5
prescription drugs
4
Perception
2
Risiko
2
Risk
2
Wahrnehmung
2
Advertisements
1
Animation
1
Arzneimittelrecht
1
Communication
1
Confidence
1
DTC
1
DTC advertising
1
Direct-to-consumer
1
Fernsehwerbung
1
Food and Drug Administration Amendments Act
1
Gesundheitsrisiko
1
Health risk
1
Internet marketing
1
Kommunikation
1
Landbevölkerung
1
Ländlicher Raum
1
Meinung
1
Nursing profession
1
OTC
1
OTC market
1
OTC-Handel
1
Online-Marketing
1
Opinion
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Eastin, Matthew S.
Joseph, Mathew
Sullivan, Helen W.
Bliemel, Friedhelm
5
Fogel, Joshua
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Aikin, Kathryn J.
3
Bradford, W. David
3
Dave, Dhaval
3
Fassott, Georg
3
Saffer, Henry
3
Theobald, Axel
3
Bar, Talia
2
Betts, Kevin R.
2
Boudewyns, Vanessa
2
Esteban, Lola
2
Huh, Jisu
2
Iizuka, Toshiaki
2
Jayawardhana, Jayani
2
Jin, Ginger Zhe
2
Ju, Ilwoo
2
Kalwani, Manohar U.
2
Lillard, Dean R.
2
Limbu, Yam B.
2
Liu, Hongju
2
Liu, Qiang
2
Mackert, Michael
2
Perri, Matthew
2
Rubin, Paul H.
2
Sinkinson, Michael
2
Spake, Deborah F.
2
Starc, Amanda
2
Williams, Pamela A.
2
Willis, Erin
2
Abdul Jumaat bin Mahajar
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Aksakallı, Vural
1
Albers, Sönke
1
more ...
less ...
Published in...
All
Health marketing quarterly
3
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of current issues and research in advertising
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
3
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
4
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
5
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
6
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
7
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->