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~person:"Eastman, Jacqueline Kilsheimer"
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~subject:"Luxury goods"
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Luxury goods
Consumer behaviour
140
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139
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28
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28
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26
Luxusgüter
26
Markenführung
26
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24
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Eastman, Jacqueline Kilsheimer
Rajagopal
Wiedmann, Klaus-Peter
Phau, Ian
30
Ko, Eunju
25
Jain, Sheetal
17
Seo, Yuri
17
Kapferer, Jean-Noël
15
Hennigs, Nadine
14
Valette-Florence, Pierre
14
Septianto, Felix
13
Shukla, Paurav
13
Hyun, Sunghyup Sean
12
Shimul, Anwar Sadat
10
Amatulli, Cesare
9
Christodoulides, George
9
Peng, Norman
9
Thaichon, Park
9
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8
Cervellon, Marie-Cécile
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8
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7
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7
Klarmann, Christiane
7
Klaus, Philipp
7
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7
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7
Wang, Ying
7
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6
Ciornea, Raluca
6
Das, Manish
6
Godey, Bruno
6
Heine, Klaus
6
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6
Ozuem, Wilson
6
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6
Pino, Giovanni
6
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Psychology & marketing
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of business research : JBR
2
Luxury marketing : a challenge for theory and practice
2
Schriftenreihe Marketing, Management
2
International journal of retail & distribution management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The Oxford handbook of luxury business
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ECONIS (ZBW)
26
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26
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1
Measuring the bandwagon effect : development of a generalized bandwagon luxury motivation scale
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 801-817
Persistent link: https://www.econbiz.de/10014326259
Saved in:
2
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
3
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
5
Luxury not for the masses : measuring inconspicuous luxury motivations
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Babin, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 509-523
Persistent link: https://www.econbiz.de/10013197924
Saved in:
6
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
7
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
8
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
9
Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Shepherd, …
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
Saved in:
10
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
Saved in:
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