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~person:"Eckardt, Gordon H."
~person:"Foroudi, Pantea"
~subject:"resources"
~type_genre:"Case study"
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Building corporate identity, image and reputation in the digital era
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Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
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