Wirtz, Jochen; Holmqvist, Jonas; Fritze, Martin P. - In: Journal of Service Management 31 (2020) 4, pp. 665-691
Purpose: The market for luxury is growing rapidly. While there is a significant body of literature on luxury goods, academic research has largely ignored luxury services. The purpose of this article is to open luxury services as a new field of investigation by developing the theoretical and...