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~person:"Eggert, Andreas"
~person:"Töpfer, Armin"
~person:"Verhoef, Peter C."
~source:"econis"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
111
Relationship marketing
111
Consumer behaviour
32
Konsumentenverhalten
32
Kundenwert
22
Customer satisfaction
21
Customer value
21
Kundenzufriedenheit
21
Theorie
17
Theory
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15
Germany
15
Marketing management
13
Marketingmanagement
13
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12
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12
Measurement
9
Messung
9
Marketingtheorie
8
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7
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7
Kundenbindungsprogramm
7
Kundenmanagement
7
Loyalty program
7
Marketing theory
7
Brand management
6
Customer integration
6
Distribution channel
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Kundenbindung
6
Kundenintegration
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Markenführung
6
Strategic management
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Strategisches Management
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Vertriebsweg
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English
73
German
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Eggert, Andreas
Töpfer, Armin
Verhoef, Peter C.
Bruhn, Manfred
118
Homburg, Christian
109
Kumar, V.
81
Huber, Frank
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
48
Piller, Frank T.
47
Hollebeek, Linda D.
46
Stauss, Bernd
46
Krafft, Manfred
45
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
35
Wiedmann, Klaus-Peter
34
Wilde, Klaus D.
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Helmke, Stefan
31
Mittal, Vikas
31
Thaichon, Park
31
Georgi, Dominik
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Hadwich, Karsten
29
Evanschitzky, Heiner
28
Grönroos, Christian
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Grewal, Dhruv
27
Kleinaltenkamp, Michael
27
Sheth, Jagdish N.
27
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of service research : JSR
5
Journal of retailing
4
ERIM report series research in management
3
Journal of the Academy of Marketing Science
3
European management journal
2
Journal of retailing and consumer services
2
Kundenbeziehungen im Dienstleistungsbereich
2
SpringerLink / Bücher
2
Applied Marketing Science /Angewandte Marketingforschung
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Creating and managing superior customer value
1
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Electronic Services
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler-Edition Wissenschaft
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Handelsforschung
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service research
1
Kaiserslauterer Schriftenreihe Marketing
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
7
RePEc
2
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1
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
2
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
5
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
6
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
7
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
8
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
9
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
10
Customer success : the next frontier in business markets?
Ulaga, Wolfgang
;
Eggert, Andreas
;
Gehring, Anna
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 357-373)
.
2020
Persistent link: https://www.econbiz.de/10012301913
Saved in:
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