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~person:"Eggert, Andreas"
~subject:"Austauschtheorie"
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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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