Gift purchases as catalysts for strengthening customer-brand relationships
Year of publication: |
2019
|
---|---|
Authors: | Eggert, Andreas ; Steinhoff, Lena ; Witte, Carina |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 5, p. 115-132
|
Subject: | gift giving | gratitude | propensity score matching | public commitment | relationship marketing | Konsumentenverhalten | Consumer behaviour | USA | United States | Fundraising | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Geschenk | Gifts |
-
Luo, Biao, (2019)
-
Experiential gifts foster stronger social relationships than material gifts
Chang, Qing, (2017)
-
The influence of interpersonal relationships on brand-related behaviors for gifted brands
Carnevale, Marina, (2023)
- More ...
-
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas, (2015)
-
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas, (2020)
-
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian, (2020)
- More ...