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~person:"Ehret, Michael"
~person:"Snehota, Ivan"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Relational governance mechanisms and uncertainties in nonownership services
Ndubisi, Nelson Oly
;
Ehret, Michael
;
Wirtz, Jochen
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10011458433
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2
The IMP perspective : assets and liabilities of business relationships
H°akansson, H°akan
;
Snehota, Ivan
- In:
Handbook of relationship marketing
,
(pp. 69-93)
.
2000
Persistent link: https://www.econbiz.de/10001559305
Saved in:
3
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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