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~person:"Eichengreen, Barry"
~person:"Homburg, Christian"
~type_genre:"Article in journal"
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Beziehungsmarketing
29
Relationship marketing
29
Theorie
28
Theory
28
Exchange rate policy
23
Wechselkurspolitik
23
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17
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17
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16
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16
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15
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15
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12
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10
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9
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106
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Eichengreen, Barry
Homburg, Christian
Cheng, T. C. E.
207
Vrontis, Demetris
154
Choi, Tsan-Ming
145
Antony, Jiju
141
Gunasekaran, Angappa
140
Kraus, Sascha
128
Wright, Mike
128
Svensson, Göran
122
Sarkis, Joseph
119
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
100
Han, Heesup
98
Kumar, V.
95
Tarba, Shlomo Yedidia
95
Chen, Jing
92
Fabozzi, Frank J.
92
Smith, Alan D.
91
Dolgui, Alexandre
89
Ivanov, Dmitry
89
Shankar, Ravi
89
Brem, Alexander
88
Budhwar, Pawan S.
87
Chiappetta Jabbour, Charbel José
87
Thurasamy Ramayah
87
Mattila, Anna S.
84
Van Wassenhove, Luk N.
84
Luu Trong Tuan
81
Schiereck, Dirk
81
Melewar, T. C.
80
Zhao, Xiande
80
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79
Tang, Christopher S.
79
Devadasan, S. R.
78
Liu, Yang
78
Glock, Christoph H.
76
Chan, Felix Tung Sun
74
Min, Ho-key
74
Thrassou, Alkis
74
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Journal of the Academy of Marketing Science
14
Journal of marketing
13
Die Betriebswirtschaft : DBW
8
Journal of business economics : JBE
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
Marketing : ZFP ; journal of research and management
4
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Oxford review of economic policy
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The economic journal : the journal of the Royal Economic Society
3
Journal of business research : JBR
2
Journal of international economics
2
Journal of international marketing
2
The journal of economic history
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Asian economic policy review : AEPR
1
Brookings papers on economic activity : BPEA
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Economia politica : journal of analytical and institutional economics
1
Economic policy : a European forum
1
Economics letters
1
Empirica : journal of european economics
1
European economic review : EER
1
Explorations in economic history : EEH
1
Financial liberalization and macroeconomic stability
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global economic review
1
IMF staff papers
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Información comercial española / Cuadernos económicos
1
Journal of common market studies : JCMS
1
Journal of economic integration
1
Journal of marketing research
1
Journal of policy modeling : JPMOD ; a social science forum of world issues
1
Journal of the Japanese and international economies : an international journal ; JJIE
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Open economies review
1
Pensamiento iberoamericano : revista bianual
1
Policy forum: Sand in the wheels of international finance
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ECONIS (ZBW)
106
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1
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106
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date (oldest first)
1
Customer journey
management
capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
4
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
5
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
6
The Danish problem
Eichengreen, Barry
- In:
Economia politica : journal of analytical and …
40
(
2023
)
3
,
pp. 781-794
Persistent link: https://www.econbiz.de/10014388704
Saved in:
7
Externally directed and internally directed market launch
management
: The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
8
Addressing a product
management
's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
9
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
10
International finance and geopolitics
Eichengreen, Barry
- In:
Asian economic policy review : AEPR
19
(
2024
)
1
,
pp. 84-100
Persistent link: https://www.econbiz.de/10014467682
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