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~person:"Eisend, Martin"
~subject:"Advertising effects"
~subject:"Meta-Analyse"
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Advertising effects
Meta-Analyse
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
15
Werbung
15
Meta-analysis
10
Werbewirkung
10
Brand management
6
Markenführung
6
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Market research
5
Marktforschung
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Brand
3
Cultural identity
3
Gender
3
Geschlecht
3
Humor
3
Kulturelle Identität
3
Markenartikel
3
Product counterfeiting
3
Produktpiraterie
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Social Web
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Social web
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Theorie
3
Theory
3
Welt
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World
3
meta-analysis
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Branchenentwicklung
2
Cognition
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2
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18
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18
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18
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1
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English
18
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Eisend, Martin
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Bijmolt, Tammo H. A.
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Santini, Fernando de Oliveira
13
Huber, Frank
12
Ladeira, Wagner Junior
12
Muehling, Darrel D.
12
Bauer, Hans H.
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Grewal, Dhruv
9
Hudders, Liselot
9
Wilbur, Kenneth C.
9
Bellman, Steven
8
Blut, Markus
8
Chan, Kara
8
Dwivedi, Yogesh Kumar
8
Evans, Nathaniel J.
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Mattila, Anna S.
8
Reijmersdal, Eva A. van
8
Rosengren, Sara
8
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International journal of advertising : the quarterly review of marketing communications
3
Journal of international marketing
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
18
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18
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1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
4
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
5
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
6
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
7
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
8
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
9
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
10
Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
Saved in:
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