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~person:"Eisend, Martin"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
15
Werbung
15
Meta-Analyse
10
Meta-analysis
10
Werbewirkung
10
Brand management
6
Markenführung
6
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Market research
5
Marktforschung
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Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Brand
3
Cultural identity
3
Gender
3
Geschlecht
3
Humor
3
Kulturelle Identität
3
Markenartikel
3
Product counterfeiting
3
Produktpiraterie
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Welt
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World
3
meta-analysis
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Branchenentwicklung
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Cognition
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Eisend, Martin
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Hudders, Liselot
9
Wilbur, Kenneth C.
9
Bellman, Steven
8
Chan, Kara
8
Evans, Nathaniel J.
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Reijmersdal, Eva A. van
8
Rosengren, Sara
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Bae, Mikyeung
7
Bang Nguyen Viet
7
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International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of public policy & marketing
1
Psychology & marketing
1
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1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
4
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
5
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
6
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
7
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
8
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
9
A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
10
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
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