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~person:"Eisend, Martin"
~subject:"Brand personality"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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