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~person:"Eisend, Martin"
~subject:"Informationsgesellschaft"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Informationsgesellschaft
Konsumentenverhalten
Consumer behaviour
4
Advertising effects
3
Meta-Analyse
3
Meta-analysis
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Knowledge
2
Werbung
2
Wissen
2
persuasion knowledge
2
Citation analysis
1
Consumer
1
Data Mining
1
Data mining
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Experiment
1
Forschung
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Impact factor
1
Internet marketing
1
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1
Market research
1
Marktforschung
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Online retailing
1
Online reviews
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Online-Handel
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Online-Marketing
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Paper
1
Papier
1
Perceived usefulness
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Perception
1
Personalisierung
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Persuasion
1
Persuasion knowledge
1
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Product attitudes
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Product information
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Arbeitspapier
Article in journal
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English
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Eisend, Martin
Burton, Scot
12
Howlett, Elizabeth
8
Boerman, Sophie C.
7
Berry, Christopher
5
Cawley, John H.
4
Dens, Nathalie
4
Filieri, Raffaele
4
Heiman, Amir
4
Jin, Ginger Zhe
4
Kees, Jeremy
4
Kim, Jiyeon
4
Moreno-Jiménez, José María
4
Naderer, Brigitte
4
Nayga, Rodolfo M.
4
Newman, Christopher L.
4
Pelsmacker, Patrick de
4
Polasek, Wolfgang
4
Alba, Joseph W.
3
Andrews, J. Craig
3
Beckert, Johannes
3
Chesnes, Matthew
3
Evans, Nathaniel J.
3
Forsythe, Sandra
3
Gabaix, Xavier
3
Grunert, Klaus G.
3
Gustafson, Christopher R.
3
Hamm, Ulrich
3
Hansen, Håvard
3
Hoy, Mariea Grubbs
3
Kaiser, Harry M.
3
Kenning, Peter
3
Kim, Minjeong
3
Laibson, David I.
3
Matthes, Jörg
3
Netemeyer, Richard G.
3
Reijmersdal, Eva A. van
3
Schuh, Scott
3
Segijn, Claire M.
3
Seyfang, Gill
3
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
Persuasion
knowledge
in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
How marketer actions influence persuasion
knowledge
: meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
3
Persuasion
knowledge
and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
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