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~person:"Eisingerich, Andreas B"
~subject:"Marketingmanagement"
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Search: subject:"Relationship marketing"
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Marketingmanagement
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Dienstleistungsqualität
5
Service quality
5
Customer satisfaction
4
Kundenzufriedenheit
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Marketing management
4
Brand management
3
Confidence
3
Markenführung
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USA
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United States
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Vertrauen
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Brand
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Corporate Social Responsibility
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Corporate social responsibility
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Customer integration
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Firm performance
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Kundenintegration
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Markenartikel
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Social Web
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Social web
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Unternehmenserfolg
2
Viral marketing
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Virales Marketing
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B-to-B-Marketing
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B2B
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B2C
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Brand archetypes
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Brand architecture
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Brand extension
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Brand image
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Brand personality
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Brand signaling
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Business-to-business marketing
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Eisingerich, Andreas B
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Donthu, Naveen
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
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Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
3
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
4
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
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