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~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Deutschland"
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Brand image
Deutschland
Consumer behaviour
87
Konsumentenverhalten
87
Brand management
45
Markenführung
45
Markenimage
39
Beziehungsmarketing
30
Relationship marketing
30
Brand
23
Markenartikel
23
Social Web
16
Social web
16
Customer satisfaction
15
Kundenzufriedenheit
15
Viral marketing
12
Virales Marketing
12
Einzelhandel
11
Emotion
11
Retail trade
11
Internet marketing
10
Online-Marketing
10
Fashion
8
Mode
8
Customer engagement
7
Dienstleistungsqualität
7
Holiday behaviour
7
Service quality
7
Urlaubsverhalten
7
Advertising effects
6
Luxury goods
6
Luxusgüter
6
Online retailing
6
Online-Handel
6
Tourism marketing
6
Tourismusmarketing
6
Werbewirkung
6
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Brand loyalty
5
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38
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2
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2
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English
40
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Bauer, Hans H.
54
Huber, Frank
53
Wiedmann, Klaus-Peter
37
Phau, Ian
28
Diamantopoulos, Adamantios
26
Gierl, Heribert
26
Spiller, Achim
25
Swoboda, Bernhard
24
Gerpott, Torsten J.
23
Herrmann, Andreas
20
Gröppel-Klein, Andrea
19
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Roosen, Jutta
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Sauer, Nicola E.
17
Walsh, Gianfranco
17
Foscht, Thomas
15
Burmann, Christoph
14
Diller, Hermann
14
Herrmann, Roland
14
Sarkar, Juhi Gahlot
14
Wildner, Raimund
14
Frondel, Manuel
13
Kenning, Peter
13
Madlener, Reinhard
13
Meyer, Frederik
13
Schmitz, Hendrik
13
Sreejesh, S.
13
Diehl, Sandra
12
Falk, Armin
12
Fetscherin, Marc
12
Grabka, Markus M.
12
Grunert, Klaus G.
12
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Journal of retailing and consumer services
6
Journal of business research : JBR
3
Journal of hospitality marketing & management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The marketing review
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
40
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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