//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Elliott, Richard"
~subject:"Advertising"
~subject:"Markenartikel"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Markenartikel
Brand management
9
Markenführung
9
Markenpolitik
6
Brand
5
Strategic management
4
Strategisches Management
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Produktmanagement
2
Aufsatzsammlung
1
Corporate culture
1
Corporate reputation
1
Cultural identity
1
Firmenimage
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Management
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Strategie
1
Strategische Planung
1
Theorie
1
Theory
1
Unternehmenskultur
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
Article
1
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
7
Author
All
Elliott, Richard
De Chernatony, Leslie
13
Fournier, Susan
12
Baumgarth, Carsten
11
Burmann, Christoph
9
Kapferer, Jean-Noël
9
Keller, Kevin Lane
9
Wheeler, Alina
9
Bruhn, Manfred
8
Gutjahr, Gert
8
Patrick, Vanessa
7
Rossolatos, George
7
Uggla, Henrik
7
Usman, Osly
7
Ahlert, Dieter
6
Desai, Deven R.
6
Esch, Franz-Rudolf
6
Huber, Frank
6
Inderst, Roman
6
Lips, Peter
6
Sharp, Byron
6
Aaker, David A.
5
Ailawadi, Kusum L.
5
Apéria, Tony
5
Dawes, John
5
Donnevert, Tobias
5
Dubé, Jean-Pierre
5
Gunasti, Kunter
5
Khamitov, Mansur
5
MacInnis, Deborah J.
5
Mayerhofer, Wolfgang
5
Meffert, Heribert
5
Schmidt, Holger J.
5
Wansink, Brian
5
Boltz, Dirk-Mario
4
Brandmeyer, Klaus
4
Bronnenberg, Bart J.
4
Chintagunta, Pradeep K.
4
Hammerschmidt, Maik
4
Lindstrøm, Martin
4
more ...
less ...
Published in...
All
Critical perspectives on business and management
4
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
2
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
3
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
4
Measuring and managing brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784481
Saved in:
5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
6
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
7
Brands and brand management
Elliott, Richard
(
contributor
)
Persistent link: https://www.econbiz.de/10004900450
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->