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~person:"Elsass, Siegfried"
~person:"Esch, Franz-Rudolf"
~person:"Lwin, May O."
~person:"Moul, Charles C."
~subject:"Büromaterial"
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Büromaterial
Stationery
4
17.04.1996
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Aromastoff
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Brand image
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Elsass, Siegfried
Esch, Franz-Rudolf
Lwin, May O.
Moul, Charles C.
Brown, Robert
3
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3
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2
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Best practice der Markenführung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of industrial economics
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ECONIS (ZBW)
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Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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2
STABILO's move easy : die Revolution im Schulschreibgerät
Bauernschmidt, Jürgen
;
Esch, Franz-Rudolf
;
Spomer, Olga
- In:
Best practice der Markenführung
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003770991
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3
Prices and endogenous market structure in office supply superstores
Manuszak, Mark D.
;
Moul, Charles C.
- In:
The journal of industrial economics
56
(
2008
)
1
,
pp. 94-112
Persistent link: https://www.econbiz.de/10003705565
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4
Preis- und Wettbewerbsstrategien : Ethik und Moral in der Wirtschaft, internationaler Wettbewerb, Erfahrungen aus anderen Branchen ; Dokumentation ; Darmstadt, 17./18. April 1996
Elsass, Siegfried
(
revision
)
-
1996
Persistent link: https://www.econbiz.de/10000941823
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