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~person:"Emons, Winand"
~person:"Taylor, Charles Raymond"
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Advertising
47
Werbung
44
Advertising effects
14
Werbewirkung
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Consumer behaviour
12
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12
Kosten
7
Theorie
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Vergleichende Werbung
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signalling
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advertising
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costly state falsification
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Emons, Winand
Taylor, Charles Raymond
Kaiser, Harry M.
67
Eisend, Martin
48
Anderson, Simon P.
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Saffer, Henry
27
Septianto, Felix
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Pflaum, Dieter
26
Rosengren, Sara
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Nickel, Volker
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Okazaki, Shintaro
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Zaccour, Georges
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Sethi, Suresh
24
Sørgard, Lars
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Dahlén, Micael
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Diehl, Sandra
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Esch, Franz-Rudolf
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Pepels, Werner
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Bruhn, Manfred
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Stafford, Marla Royne
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Yoon, Sukki
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Kinnucan, Henry W.
21
Huh, Jisu
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Mueller, Barbara
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Schweiger, Günter
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Jullien, Bruno
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Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Peitz, Martin
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Bagwell, Kyle
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Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
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International journal of advertising : the review of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
8
Advances in international marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Advances in international marketing 1474-7979 v. 18
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Annual Conference 2011 (Frankfurt, Main): The Order of the World Economy - Lessons from the Crisis
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Beiträge zur Jahrestagung des Vereins für Socialpolitik 2011: Die Ordnung der Weltwirtschaft: Lektionen aus der Krise - Session: Advertising and Marketing Campaigns
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CEPR Discussion Papers
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Diskussionsschriften / Universität Bern, Departement Volkswirtschaftlehre
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International Journal of Industrial Organization
1
International journal of industrial organization
1
International marketing ; Vol. 2
1
Journal of consumer behaviour
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Journal of current issues and research in advertising
1
Journal of marketing theory and practice : JMTP
1
Measurement and research methods in international marketing
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New directions in international advertising research
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ECONIS (ZBW)
44
RePEc
7
EconStor
2
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1
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
2
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
3
Reflections on the International Journal of Advertising on the journal's history and first 40 years
Taylor, Charles Raymond
;
West, Douglas C.
;
McDonald, Colin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10014233897
Saved in:
4
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
5
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
6
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
7
Editorial : advertising and small businesses : the need for more research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 589-590
Persistent link: https://www.econbiz.de/10013209375
Saved in:
8
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
9
Reviving and improving brand awareness as a construct in advertising research
Bergkvist, Lars
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 294-307
Persistent link: https://www.econbiz.de/10013362312
Saved in:
10
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
Saved in:
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