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~person:"Empen, Janine"
~person:"Isojärvi, Jyrki"
~subject:"Price promotion"
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Price promotion
Germany
3
Brand Loyalty
2
Consumer behaviour
2
Demand and Price Analysis
2
Food Consumption/Nutrition/Food Safety
2
Food Retailing
2
Instruments
2
Konsumentenverhalten
2
Preismanagement
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Price Promotion
2
Pricing strategy
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Ready-to-Eat Cereals
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Sales promotion
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Tobit
2
Verkaufsförderung
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Brand
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Brand loyalty
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Brand management
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Consumer
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Deutschland
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Einzelhandel
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Einzelhandelspreis
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Food retailing
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Industrial buyer
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Logit model
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Logit-Modell
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Low-cost strategy
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Markenartikel
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Markenführung
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Markentreue
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Mixed logit model
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Niedrigpreisstrategie
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Peripheral cues
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Preisdifferenzierung
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Price discount
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Price discrimination
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Empen, Janine
Isojärvi, Jyrki
Kuntner, Tobias
3
Akbari, Karl
2
Jing, Bing
2
Wagner, Udo
2
Zhu, Dong Hong
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Acquatella, François
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Chu, Junhong
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European journal of marketing : EJM
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
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