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~person:"Eppmann, René"
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Eppmann, René
Castronova, Edward
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
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2
WTG (Way to Go)! : how to take gamification research in marketing to the next level
Eppmann, René
;
Klein, Kristina
;
Bekk, Magdalena
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011939684
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