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~person:"Erfgen, Carsten"
~person:"Ilicic, Jasmina"
~subject:"Celebrity-Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrity-Werbung
Advertising effects
16
Werbewirkung
16
Consumer behaviour
13
Konsumentenverhalten
13
Celebrity endorsement
11
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Advertising
8
Werbung
8
Brand
5
Markenartikel
5
Marketing cooperation
3
Marketingkooperation
3
Priming
3
Children
2
Congruence
2
Credibility
2
Experiment
2
Glaubwürdigkeit
2
Internet marketing
2
Kinder
2
Language
2
Online-Marketing
2
Phonetic symbolism
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Sprache
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Target group
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advertising
2
Advertising effectiveness
1
Angst
1
Anxiety
1
Associations
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Attitude
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Australia
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Australien
1
Authenticity
1
Beziehungsmarketing
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Aufsatz in Zeitschrift
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11
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English
11
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Erfgen, Carsten
Ilicic, Jasmina
Roy, Subhadip
14
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Agnihotri, Arpita
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
D'Rozario, Denver
4
Jain, Varsha
4
Liu, Matthew Tingchi
4
Pradhan, Debasis
4
Um, Nam-Hyun
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Carlson, Brad D.
3
Dennis, Charles
3
Derdenger, Timothy P.
3
Dwivedi, Abhishek
3
Fink, Janet S.
3
Foroudi, Pantea
3
Fowler, Kendra
3
Franck, Egon
3
Hussain, Shahzeb
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Ko, Yong Jae
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
3
Parmar, Yadvinder
3
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Psychology & marketing
2
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising research
1
Qualitative market research : an international journal
1
Schmalenbach business review : sbr
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
11
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1
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
3
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
4
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
5
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
Saved in:
6
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
7
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
8
The celebrity capital life cycle : a framework for future research directions on celebrity endorsement
Carrillat, François A.
;
Ilicic, Jasmina
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
Saved in:
9
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
10
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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