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~person:"Erfgen, Carsten"
~person:"Parmar, Yadvinder"
~subject:"Celebrity-Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrity-Werbung
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celebrity endorsements
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Erfgen, Carsten
Parmar, Yadvinder
Roy, Subhadip
14
Ilicic, Jasmina
7
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
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4
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Bhattacharya, Saurabh
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4
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4
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3
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3
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3
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3
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3
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3
Dennis, Charles
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Derdenger, Timothy P.
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Dwivedi, Abhishek
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Ko, Yong Jae
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Krishnan, Jayasree
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Global business review
2
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1
International journal of marketing : IJM ; formerly Der Markt
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Schmalenbach business review : sbr
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
3
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
4
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
Saved in:
5
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
6
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
7
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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