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~person:"Esch, Franz-Rudolf"
~person:"Melewar, T. C."
~subject:"Firmenimage"
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Search: subject:"Management"
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Firmenimage
Markenführung
179
Brand management
177
Marketing management
56
Marketingmanagement
56
Markenpolitik
55
Brand image
46
Markenimage
46
Consumer behaviour
43
Konsumentenverhalten
43
Corporate reputation
38
Deutschland
35
Germany
35
Brand
34
Markenartikel
34
Theorie
29
Theory
29
Kommunikation
27
Marketing
27
Public relations
26
Öffentlichkeitsarbeit
26
Advertising effects
22
Brand architecture
22
Markenarchitektur
22
Werbewirkung
22
Strategisches Management
20
Beziehungsmarketing
19
Relationship marketing
19
Unternehmenskultur
17
Communication
16
Werbung
16
Corporate culture
15
Internal communication
14
Interne Kommunikation
14
Erfolgsfaktor
13
Success factor
13
Advertising
11
Higher education institution
10
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10
Integriertes Management
10
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English
30
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8
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Esch, Franz-Rudolf
Melewar, T. C.
Balmer, John M. T.
32
Foroudi, Pantea
14
Bang, Nguyen
13
Tomczak, Torsten
12
Podnar, Klement
11
Pérez, Andrea
10
Schwaiger, Manfred
10
Wiedmann, Klaus-Peter
9
Rodríguez del Bosque, Ignacio A.
8
Swoboda, Bernhard
8
Walsh, Gianfranco
8
Balmer, John M.T.
7
Coombs, W. Timothy
7
Dennis, Charles
7
Gatzert, Nadine
7
Hatch, Mary Jo
7
Helm, Sabrina
7
Hirsch, Peter B.
7
Iglesias, Oriol
7
Kernstock, Joachim
7
Otubanjo, Olutayo
7
Rindell, Anne
7
Ternès, Anabel
7
Abratt, Russell
6
Bénabou, Roland
6
Greyser, Stephen A.
6
Harvey, William S.
6
Rosethorn, Helen
6
Schultz, Majken
6
Sen, Sankar
6
Tirole, Jean
6
Urde, Mats
6
Burghausen, Mario
5
Chen, Weifeng
5
Davies, Gary
5
Deephouse, David L.
5
Foroudi, Mohammad Mahdi
5
Han, Heesup
5
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International studies of management and organization
6
Journal of business research : JBR
4
Best practice der Markenführung
2
European journal of marketing : EJM
2
Journal of marketing communications
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
Journal of general management
1
Journal of marketing management : MM
1
Manual of international marketing
1
The marketing review
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ECONIS (ZBW)
38
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1
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38
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date (oldest first)
1
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
2
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
3
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
4
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
5
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
8
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Ethical
management
of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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