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~person:"Evans, Nathaniel J."
~subject:"Social Web"
~subject:"Sponsoring"
~subject:"Zielgruppe"
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Search: subject_exact:"Werbekontaktanalyse"
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Social Web
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Advertising effects
11
Werbewirkung
11
Advertising
10
Werbung
10
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
5
Online-Marketing
5
Computerspiel
4
Video game
4
Children
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Sponsorship
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Eltern
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Native advertising
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Parents
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USA
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United States
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covert advertising
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persuasion knowledge
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Banner advertising
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Brand management
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Cognition
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Congruence
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Deception
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Erwartungsbildung
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Expectancy violations
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Expectation formation
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FTC
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Faktorenanalyse
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Evans, Nathaniel J.
Hudders, Liselot
9
Pelsmacker, Patrick de
9
Reijmersdal, Eva A. van
9
Buijzen, Moniek
8
Rozendaal, Esther
8
Bakir, Aysen
7
Chen, Huan
6
Dens, Nathalie
6
Marwitz, Christian
6
Nufer, Gerd
6
Woisetschläger, David
6
Arora, Taanika
5
Breuer, Christoph
5
Fogel, Joshua
5
Mazodier, Marc
5
An, Soontae
4
Bang Nguyen Viet
4
Boerman, Sophie C.
4
Carrillat, François A.
4
Cauberghe, Veroline
4
Choi, Yung Kyun
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
De Jans, Steffi
4
Dodoo, Naa Amponsah
4
Dwivedi, Yogesh Kumar
4
Fossen, Beth L.
4
Huh, Jisu
4
Noort, Guda van
4
Poels, Karolien
4
Quester, Pascale
4
Rumpf, Christopher
4
Schwaiger, Manfred
4
Sen, Sandipan
4
Stafford, Marla Royne
4
Terlutter, Ralf
4
Thorson, Esther
4
Verhellen, Yann
4
Zhang, Jianqiang
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International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
2
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
3
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
4
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
5
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
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