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~person:"Evanschitzky, Heiner"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
96
Konsumentenverhalten
96
Deutschland
44
Germany
44
Relationship marketing
32
Customer satisfaction
26
Kundenzufriedenheit
26
Luxury goods
21
Luxusgüter
21
Brand management
17
Markenführung
17
Brand image
13
Markenimage
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Marketing
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Online retailing
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Online-Handel
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Marketing management
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Marketingmanagement
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Brand
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Dienstleistungsqualität
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Einzelhandel
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Markenartikel
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Service quality
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Theorie
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Beschwerdemanagement
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Complaint management
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Empirical method
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Empirische Methode
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Evanschitzky, Heiner
Wiedmann, Klaus-Peter
Han, Heesup
49
Homburg, Christian
37
Mattila, Anna S.
34
Hollebeek, Linda D.
31
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Huber, Frank
25
Prentice, Catherine
25
Loureiro, Sandra Maria Correia
24
Bruhn, Manfred
22
Mittal, Vikas
21
Bang, Nguyen
20
Klaus, Philipp
20
Stauss, Bernd
20
Hyun, Sunghyup Sean
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Bauer, Hans H.
18
Usman, Osly
18
Grewal, Dhruv
17
Kim, Wansoo
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Aksoy, Lerzan
16
Blut, Markus
16
Gustafsson, Anders
16
Khan, Imran
16
Quach, Sara
16
So, Kevin Kam Fung
16
Swoboda, Bernhard
16
Wieseke, Jan
16
Balaji, M. S.
15
Bilgihan, Anil
15
Foscht, Thomas
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Sesé, F. Javier
15
Stock-Homburg, Ruth
15
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Schriftenreihe Marketing, Management
5
Journal of retailing
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of service research : JSR
2
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kundenmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing-Management
1
The journal of brand management : an international journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
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32
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
4
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
5
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
7
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
8
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
9
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
10
Will you tolerate this? : the impact of affective commitment on complaint intention and postrecovery behavior
Evanschitzky, Heiner
;
Brock, Christian
;
Blut, Markus
- In:
Journal of service research : JSR
14
(
2011
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10009491362
Saved in:
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