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~person:"Evanschitzky, Heiner"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
21
Relationship marketing
21
Konsumentenverhalten
12
Customer satisfaction
10
Kundenzufriedenheit
10
Dienstleistungsqualität
6
Service quality
6
Beschwerdemanagement
4
Complaint management
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
Deutschland
3
Germany
3
Lieferantenmanagement
3
Supplier relationship management
3
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Customer value
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
2
Markenführung
2
Market research
2
Marktforschung
2
USA
2
United States
2
Affective commitment
1
Augmented reality
1
Betriebliche Wertschöpfung
1
Buffering effect
1
Bundling strategy
1
Business-to-business
1
Buyer-seller relationships
1
Coalition
1
Coalition loyalty program
1
Confidence
1
Contract
1
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12
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Aufsatz in Zeitschrift
Article in journal
12
Aufsatz im Buch
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English
12
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Evanschitzky, Heiner
Han, Heesup
39
Hollebeek, Linda D.
31
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Verhoef, Peter C.
18
Ahn, Jiseon
17
Kumar, V.
17
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Grewal, Dhruv
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Das, Gopal
13
Lemon, Katherine N.
13
McDonald, Heath
13
Sesé, F. Javier
13
Tanford, Sarah
13
Bilgihan, Anil
12
Fetscherin, Marc
12
Gustafsson, Anders
12
Keiningham, Timothy
12
Kumar, Vikas
12
Leckie, Civilai
12
Rahman, Zillur
12
Roy, Sanjit
12
Sarkar, Abhigyan
12
Sreejesh, S.
12
Veloutsou, Cleopatra
12
Walsh, Gianfranco
12
Aksoy, Lerzan
11
Blut, Markus
11
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Journal of business research : JBR
2
Journal of retailing
2
Journal of service research : JSR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
12
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
5
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
6
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
7
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
8
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
9
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
10
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David
;
Lentz, Patrick
;
Evanschitzky, Heiner
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
Saved in:
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