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~person:"Evanschitzky, Heiner"
~subject:"Consumer behaviour"
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Search: subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
29
Relationship marketing
28
Konsumentenverhalten
13
Customer satisfaction
11
Kundenzufriedenheit
11
Deutschland
6
Dienstleistungsqualität
6
Germany
6
Service quality
6
Beschwerdemanagement
5
Complaint management
5
Lieferantenmanagement
4
Supplier relationship management
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
B-to-B-Marketing
3
Bundling strategy
3
Business-to-business marketing
3
Leistungsbündel
3
Brand management
2
Business-to-Business-Marketing
2
Customer value
2
Dienstleistungsangebot
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
2
Markenführung
2
Market research
2
Marktforschung
2
Preismanagement
2
Pricing strategy
2
Problemlösen
2
USA
2
United States
2
Affective commitment
1
Anforderungsprofil
1
Augmented reality
1
Betriebliche Wertschöpfung
1
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5
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Article
13
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12
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1
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English
12
German
1
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Evanschitzky, Heiner
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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Journal of business research : JBR
2
Journal of retailing
2
Journal of service research : JSR
2
Electronic retailing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
13
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
5
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
6
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
7
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
8
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
9
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
10
Will you tolerate this? : the impact of affective commitment on complaint intention and postrecovery behavior
Evanschitzky, Heiner
;
Brock, Christian
;
Blut, Markus
- In:
Journal of service research : JSR
14
(
2011
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10009491362
Saved in:
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