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~person:"Evanschitzky, Heiner"
~subject:"Switching behaviour"
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Search: subject:"Beziehungsmarketing"
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Switching behaviour
Beziehungsmarketing
29
Relationship marketing
28
Consumer behaviour
13
Konsumentenverhalten
13
Customer satisfaction
11
Kundenzufriedenheit
11
Deutschland
6
Dienstleistungsqualität
6
Germany
6
Service quality
6
Beschwerdemanagement
5
Complaint management
5
Lieferantenmanagement
4
Supplier relationship management
4
Switching costs
4
Wechselverhalten
4
B-to-B-Marketing
3
Bundling strategy
3
Business-to-business marketing
3
Leistungsbündel
3
Brand management
2
Business-to-Business-Marketing
2
Customer value
2
Dienstleistungsangebot
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
2
Markenführung
2
Market research
2
Marktforschung
2
Preismanagement
2
Pricing strategy
2
Problemlösen
2
USA
2
United States
2
Affective commitment
1
Anforderungsprofil
1
Augmented reality
1
Betriebliche Wertschöpfung
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English
4
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Evanschitzky, Heiner
Blut, Markus
8
Oehler, Andreas
4
Tanford, Sarah
4
Bang, Nguyen
3
El-Manstrly, Dahlia
3
Hartmann, Wesley R.
3
Henseler, Jörg
3
Kühne, Bettina
3
Mittal, Vikas
3
Pick, Doreén
3
Stan, Valentina
3
Viard, V. Brian
3
Baumann, Florian
2
Beatty, Sharon E.
2
Caminal, Ramón
2
Castro, Ignacio
2
Chuah, Stephanie Hui-wen
2
Claici, Adina
2
Edward, Manoj
2
Eisend, Martin
2
Friehe, Tim
2
Grechenig, Kristoffel
2
Ha, Hong Youl
2
Kim, Moon-koo
2
Kim, Yen-soon
2
Kolos, Krisztina
2
Lee, Duk Hee
2
Marimuthu, Malliga
2
Mutum, Dilip S.
2
Nagengast, Liane
2
Park, Jong-hyun
2
Park, Myeong-cheol
2
Picón, Araceli
2
Polo-Redondo, Yolanda
2
Raab, Carola
2
Roemer, Ellen
2
Sesé, F. Javier
2
Somosi, Agnes
2
Stenbacka, Rune
2
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Journal of retailing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
3
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
4
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
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