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~person:"Exler, Stefanie"
~person:"Fischer, Stefan"
~subject:"Kraftfahrzeughandel"
~subject:"Verkaufsförderung"
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Exler, Stefanie
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Unternehmensführung & Controlling in Automobil-Händlergruppen : Ergebnisbericht einer empirischen Untersuchung
Becker, Wolfgang
;
Fischer, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003878142
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2
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
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3
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
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