//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Füller, Johann"
~source:"econis"
~source:"usbk"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Services"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social Web
28
Social web
28
Innovation
14
Customer integration
10
Kundenintegration
10
Konsumentenverhalten
9
Innovation management
7
Innovationsmanagement
7
Brand management
6
Markenführung
6
New product development
6
Produktentwicklung
6
Creativity
5
Kreativität
5
Crowdsourcing
4
Internet marketing
4
Online-Marketing
4
Brand image
3
Deutschland
3
Germany
3
Markenimage
3
Viral marketing
3
Virales Marketing
3
Beziehungsmarketing
2
Brand
2
Competition
2
Dispute settlement
2
Innovation diffusion
2
Innovationsdiffusion
2
Innovationswettbewerb
2
Knowledge
2
Knowledge transfer
2
Konfliktregelung
2
Markenartikel
2
Open Innovation
2
Open innovation
2
Relationship marketing
2
Social media
2
Technology competition
2
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Füller, Johann
Filieri, Raffaele
20
Dwivedi, Yogesh Kumar
16
Hollebeek, Linda D.
13
Loureiro, Sandra Maria Correia
13
Martínez-López, Francisco J.
13
Flavián Blanco, Carlos
12
Rita, Paulo
12
Luo, Xueming
11
Gázquez-Abad, Juan Carlos
10
Propper, Carol
10
Ranfagni, Silvia
10
Seiler, Stephan
10
Bauer, Hans H.
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Liljander, Veronica
9
Mattila, Anna S.
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Aslam, Wajeeha
8
Benkenstein, Martin
8
Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Dholakia, Utpal M.
8
Grewal, Dhruv
8
Hajli, Nick
8
Herrmann, Andreas
8
Huber, Frank
8
Ko, Eunju
8
Ozuem, Wilson
8
Quach, Sara
8
Roth, Stefan
8
Ruyter, Ko de
8
Schivinski, Bruno
8
Schumann, Jan Hendrik
8
Schweidel, David A.
8
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
2
California management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
2
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
3
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
4
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
5
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
6
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Saved in:
7
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
8
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
9
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->